01 DECEMBER 2025
Pupils from across Witherslack Group have joined forces with National Highways and motorway service operator Roadchef, to raise awareness of the problems caused by roadside litter ahead of the festive period.
The environmental enthusiasts turned litter into glitter, transforming rubbish commonly found discarded, such as crisp packets and disposable cups on motorways and major A-roads into creative into animal themed decorations. Their efforts form part of National Highways’ ongoing campaign to reduce roadside waste, following a recent survey revealing that more than a fifth of drivers admit to littering on the UK’s major roads.
Jude Jones, CEO of Witherslack Group commented: “We’re incredibly proud of our pupils for being a part of this fabulous initiative. Turning roadside litter into festive decorations not only helps improve our local environment but also teaches our children and young people the importance of taking responsibility for the world around them.
She continued: “It’s fantastic to see them actively making a difference, and initiatives like this inspire our pupils to develop habits and behaviours that will benefit their communities for years to come.”
The pupils’ artwork serves as a powerful reminder of the role everyone can play in keeping roadside environments clean and safe.
Freda Rashdi, Head of Customer Journeys at National Highways said: “We don’t want a lot for Christmas, and we certainly won’t be wishing for snow, but what we do want is for everyone to have safe and smooth journeys over Christmas.”
Stuart Attfield, Head of Marketing at Roadchef said: “Seeing school children turn roadside litter into glitter is a brilliant reminder that small actions can make a big difference. By joining forces, we can reduce litter on the UK’s motorways and help keep our roads happier, safer, greener and more welcoming for everyone this Christmas.”
By turning waste into something eye-catching and meaningful, the pupils work will bring renewed public attention to the issue during one of the busiest travel times of the year.
