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What Is PDA? Understanding The Demand-Avoidant Profile

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23 SEPTEMBER 2026

Join Anne-Marie Harrison, Education Director at Ideas Afresh Education, for an engaging webinar exploring Pathological Demand Avoidance (PDA) and how to better understand and support children with this unique profile. Gain expert insights into recognising and understanding PDA, and discovering practical strategies to support your child or young person at home.

Supporting parents & carers 

📅 Date: Wednesday 23rd September
⏰ Time: 10-11am

You will learn:

✔️What PDA is and what makes the demand avoidant profile unique

✔️ How to recognise the signs of PDA and understand whether it presents as part of another diagnosis or as a distinct profile

✔️ Practical strategies to support children and young people with a PDA profile in a way that reduces anxiety and builds positive relationships

About our speaker

Anne-Marie Harrison, PGCE, BAHons.
Education and Training Director IdeasAfresh Ltd.

Anne-Marie has extensive experience across the SEND sector. After early experience in child development and education Anne-Marie enjoyed a 15-year career training multi-disciplinary teams in supporting autistic children and their families, at the National Autistic Society (NAS). Anne-Marie has contributed to NAS programme development, is acknowledged in Plan A for Autism (Dr Caroline Smith) and has delivered lectures at university. Her book Babies Are Noisy was published in 2013 while her professional reflections have been published in sector journals.

Anne-Marie has travelled internationally to deliver speeches and training, experiencing autism practices in different cultures.

Her professional experience and personal neurodiverse journey have empowered her in developing a thriving training and support business that offers personalised and bespoke CPD accredited training courses for both families and professionals. Her expertise reaches across all sectors and facilitates a rewarding opportunity to fully value the contribution, the neurodiverse community makes in today’s society.